May, 2014

Glenn Leibowitz - 5 Tips For Aspiring PR Pros

5 Tips For Aspiring PR Pros

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It’s graduation time again! Inspiring commencement speeches, tearful farewells, and lots of partying these days on college campuses around the world. Then it’s back home for some seriously overdue sleep, reconnecting with family and friends, and then maybe a couple of weeks backpacking across Asia, or volunteering time for a worthy cause. And then it hits you. School is over. Your idyllic sojourn in the vaunted world of higher learning and self-exploration has ended. The hunt for your first job…

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Glenn Leibowitz - Why Apple Owes My Mom A Huge Thank You Today

Why Apple Owes My Mom A Huge “Thank You” Today

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Apple owes my Mom a huge “thank you” today. Nearly 33 years ago, I stepped into my first computer store. If my memory serves me right, it was called “Computer Junction”, and it was located in a nondescript strip mall on State Road 441 in Hollywood, Florida. The first thing I saw walking into the store was the Atari. It was an impressive model, and I was very familiar with the brand, having been an avid Pong and Atari 2600…

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Glenn Leibowitz - 7 Tips For Writing A Press Release That Won’t Generate Coverage

7 Tips For Writing A Press Release That Won’t Generate Coverage

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The explosion of information we need to deal with each day is making it that much harder to find new products, services, or people who can help make our jobs — and lives — easier. This is why the bar for PR distinctiveness is high — and getting higher. It’s that much harder to stand out from the crowd. Social media may be the hottest   new channel for distributing ideas and breaking through the clutter. But the time-worn press release — distributed to traditional media and “new media”…

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Glenn Leibowitz - The demise of the single source story

The Demise Of The Single Source Story

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“If they want us to be a mouthpiece for their company, they should buy an ad.” This is what one reporter at a top-tier international publication based in China had to say recently about PR professionals who continue to pitch “single source stories.” You know, the stories that focus entirely on a single company or its products, with little or no mention of competitors, and no facts or quotes from other sources? One approach to securing single source stories was…

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Glenn Leibowitz - Writing Is A Craft You Can Learn

Writing Is A Craft You Can Learn

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In a previous post, I quoted executive recruiter Sara P. Noble on the importance of being a strong writer as a thought leadership professional. I’ve done a lot of writing and editing at McKinsey, and have learned a few things about writing in a variety of formats, and for different channels and audiences. I’d like to share a few things I’ve learned along the way. But before I get to my tips, I think above all, it’s important to cultivate…

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glenn-leibowitz-five-attributes-thought-leadership

The 5 Attributes Of A Successful Thought Leadership Professional

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A colleague called me up the other day with a question: How should he convince his internal clients (the partners in his office) that thought leadership is worth doing? Having been in this field for nearly two decades, I’ve faced this question on multiple occasions, so I thought a stock answer would pop into my head pretty quickly. To the contrary: I had to chew on this one for a few minutes before I could offer him some verbal ammunition…

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