Media

Chinese media

This is What Makes Chinese Media Different

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I’ve been presenting my firm’s research and insights on Chinese business and the economy to the media since 1999. Besides reaching out to reporters from international media based in the region, I also regularly reach out to members of the Chinese-language press in Mainland China, Hong Kong, and Taiwan. From the hundreds of interviews I’ve organized and participated in over the years, I’ve gleaned a few lessons about what works — and what doesn’t. Here are a few things you’ll want to…

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Glenn Leibowitz - 7 Tips For Writing A Press Release That Won’t Generate Coverage

7 Tips For Writing A Press Release That Won’t Generate Coverage

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The explosion of information we need to deal with each day is making it that much harder to find new products, services, or people who can help make our jobs — and lives — easier. This is why the bar for PR distinctiveness is high — and getting higher. It’s that much harder to stand out from the crowd. Social media may be the hottest   new channel for distributing ideas and breaking through the clutter. But the time-worn press release — distributed to traditional media and “new media”…

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Glenn Leibowitz - The demise of the single source story

The Demise Of The Single Source Story

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“If they want us to be a mouthpiece for their company, they should buy an ad.” This is what one reporter at a top-tier international publication based in China had to say recently about PR professionals who continue to pitch “single source stories.” You know, the stories that focus entirely on a single company or its products, with little or no mention of competitors, and no facts or quotes from other sources? One approach to securing single source stories was…

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